Indigo

Canadian bookstore chain; Tamir uses its self-help section as shorthand for the genre and its limits compared with literature.

Where it appears 2

• 
  how to win at pinball & lifeEp 3 · with Ian Coll
• 
  don't pretend you aren't confusedEp 1 · with Tyler Dorchester

  Canadian bookstore chain, where Tamir kept running into his entrepreneur friends in the non-fiction section.

Connections

Mentioned alongside

• Meeting entrepreneurs in Indigo's non-fiction aisleTamir Barzilai · Ep 1 · 22:36

  In the first half of his 20s, Tamir was addicted to non-fiction and kept running into his entrepreneur friends in the non-fiction section at Indigo, and never in any other section.