China

Where Colin sourced products for his company and learned that packaging can cost more than the product.

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  the elixir of authenticityEp 7 · with Colin Gerrard

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• Packaging costlier than the productColin Gerrard · Ep 7 · 33:16

  When Colin sourced products in China, some ended up with packaging that cost more than the product itself. He says nice curtains are fine, but with no structure behind them you're building…