The performance of everything going perfectly in self-improvement and entrepreneur circles; Tamir says he values truth over it, and Tyler hears the same from customers in law and banking.
Where it appears 2
merchant of masksReal advice, Tamir says, along with vision boards, until the vision becomes a list of things you wish you were and you forget it's a mask. He argues a deliberately chosen mask with net benefit (a doctor's bedside manner, a pilot not joking about crashing) has its place.

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- Some masks are a service
A deliberately chosen mask that does no net harm and benefits you and others has its place, like a doctor's bedside manner or a pilot who doesn't joke about crashing. The danger starts when…
- Optimize without lying to yourself
Routines and self-optimization are good, even critical. The problem starts when you lie to yourself and others that everything goes perfectly every day; truth beats fake-it-till-you-make-it.