Colin says daily 'sell, sell, sell' meetings are the worst thing you can do, because you don't know what motivates each person. Some of his staff did brilliantly after he screamed at them; others needed 'you want a cuddle?' He took people to dinner and never talked business, only about their lives. That told him, for example, not to scream at someone who had been bullied by his father.
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- Get to know someone before you motivate them
Generic motivation can backfire badly, because what fires up one person breaks another. To find someone's authentic self and motivate them, you first have to know their story.
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